I do like a man to look smart and well turned out, and it’s often more difficult to be casual and well dressed than it is to wear a great suit. Designer casual shirts look fantastic, on the right man for the right occasion but how many of us would be able to tell the difference between Tesco and Thomas Pink? I can. I think that if you can afford it you should buy the best everytime.

There’s just nothing to compare to the cut, style and feel of a well tailored formal shirt, be it casual or formal. Good quality clothing also lasts for ages without twisting or pilling.

The art of being casual is being self assured and comfortable in the knowledge that you are not going to see another man in the pub or at the barbecue in an identical shirt.

Of course it doesn’t have to be white, that is only what springs to my own mind, it could be blue, black or even pink! (The right pink though, so no garish colours.) The important thing is that it fits perfectly, that it can be transformed from day wear to night wear and that it is a timeless classic that will never go out of fashion. In the context of a shirt prints will never remain classics as prints are at the mercy of the latest fashions, but which ever shop you go into that crisp white shirt will always be sitting there at any time of year. A true classic for all time!