The Pulling Power of Beckham
Posted in Celebrity Fashion by admin - Aug 20, 2008
There can be no doubt about the huge pulling power of international celebrities like Madonna, Brad Pitt and David Beckham. These people will raise the profile of any product. At a hefty price.
This has worked very well for some companies, Craghoppers, for example have found an excellent spokes person in Bear Grylls.
(Photo by gogae.rich)
The question [...]
