why fashion

The mother-daughter designer duo Contrarian has officially launched their first women’s wear collection for Spring 2010. The label continues to embody the raw sex appeal and classic refinement that made their Autmn 2009 capsule collection an instant favourite among stylists and celebrities such as Drew Barrymore, Taylor Swift and fashions newest it-girl, Rihanna.  Now poised [...]

The time has arrived where we are now getting into awards ceremony territory, as last week we were all witness to the Golden Globes and with the Oscars just around the corner this can mean only mean one thing, all eyes are firmly fixed on all the famous faces attending such events to see who [...]

Madonna will feature in the Spring 2010 campaign for Dolce and Gabbana. Shot by photographer Steven Klein and inspired by Italian Neorealism cinema, Italy’s Vanity Fair has the exclusive first black and white images.

Well I just came across Fashematics for the first time. Why am I always the last to know about these things? Apparently this has been going on for at over a year and a half now, and I have been painfully oblivious to this hilarious blog. If you were also left off the memo about [...]

Just had word from the lovely team over at Project PEP who are running a fantastic new Jimmy Choo campaign to raise awareness for AIDs that I just had to share and help spread the word for.
Jimmy Choo has designed a limited edition collection in support of the Elton John AIDS Foundation, and will be [...]