why fashion

The mother-daughter designer duo Contrarian has officially launched their first women’s wear collection for Spring 2010. The label continues to embody the raw sex appeal and classic refinement that made their Autmn 2009 capsule collection an instant favourite among stylists and celebrities such as Drew Barrymore, Taylor Swift and fashions newest it-girl, Rihanna.  Now poised to market to a wider audience, the designers continue to focus on materials and styling that speak to individuality, ingenuity and glamour.

Here’s a sneak peak of a few hand-picked favourites from their latest Look Book. Let us know what you think!