why fashion

There can be no doubt about the huge pulling power of international celebrities like Madonna, Brad Pitt and David Beckham. These people will raise the profile of any product. At a hefty price.
This has worked very well for some companies, Craghoppers, for example have found an excellent spokes person in Bear Grylls.
(Photo by gogae.rich)
The question [...]

The children’s clothing industry is worth millions of pounds these days, scaled down version of parents fashion choices are widely available with almost as much choice as an adult. But children, do not always have the same understanding of looking after your clothes as adults do.
Children require clothes which will last the test of the [...]

I am known for my thriftiness, so imagine everyone’s surprise when I started kitting out my new born daughter in Gap, Monsoon and John Rocha clothes. People asked if pregnancy hormones had turned me into a designer junkie, had I left my value days behind me.
I’m afraid not, I had to disillusion people when I [...]