“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Coco Chanel

Tied to tradition?

Posted: July 3rd, 2008 | Author: admin | Filed under: Officewear | No Comments »

In today’s increasingly flexible society, this question evokes a debate not simply about attire, but arguably about the importance of presentation in the workplace.  As far back as the 13th century, the cufflink has been used both for decoration and practicality, although recently there is a trend towards using buttons as an alternative for fastening cuffs.  Equally, formal shirts date back centuries, and are now seen as synonymous with success and affluence.
However, many would argue that in today’s world, such official apparel is not as needed as it was in days gone by. This is mainly due to the huge growth in communications over the past century.  In 1900, practically every meeting was conducted face to face, and so first impressions were vital.  Nowadays however, video conferencing, or telephone calls are very much the status quo.  Therefore, as a result of reduced personal contact, the opinions formed when first communicating are very much based on eloquence and professionalism, rather than presentation.
Equally, there are those who would argue a smart dress code helps to promote an organised and professionally conducted workplace. Equally, it may help to reduce potential distractions whilst working. Indeed, every City firm in London insists on a suit, cufflinks and tie combination; not solely through tradition, but also as a mark of expertise.  Overall, it would seem that whilst cufflinks and shirts are not seen as important as they once were, they nonetheless set a benchmark for efficient, professional work.



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