why fashion

Classic shirts should be, well classic. What does this mean? Well they shouldn’t be fashionable (unless of course classic is a trend for the season!). They shouldn’t be suitable for every occasion, although they should always look presentable. They will always look out of place unless they are ironed and crisp.
The shirt is likely to [...]

Alas, the winter will soon be upon us, and our thoughts will turn to keeping warm. Of course, it’s important to wear the right clothing for the season, and this is especially important when you brave the outside. Don’t forget your thermal Damart socks and gloves! But there is one excellent way to keep [...]

In today’s increasingly flexible society, this question evokes a debate not simply about attire, but arguably about the importance of presentation in the workplace.  As far back as the 13th century, the cufflink has been used both for decoration and practicality, although recently there is a trend towards using buttons as an alternative for fastening [...]

Women’s office wear has become much more informal. Jersey fabrics and prints are very acceptable nowadays. So if there has been a shift in general opinion of what is acceptable for women, does that mean the boundaries have changed for men too?
The short answer to this is no I am afraid! I do not believe [...]