“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Coco Chanel

Back-To-School Shoe Shopping – Tips To Keep You Sane

Posted: July 29th, 2010 | Author: Jillian | Filed under: Childrens Fashion, Shoes | Tags: | No Comments »

Back-to-school shopping for children’s school shoes can be quite a challenge. Here’s some tips for making the entire shopping process a bit easier and a bit more effective!

Before you actually begin shopping there are two things you must do: the first is to make a list of the shoes that you need to buy and the second is to make an inventory of the shoes that you already have so that you don’t spend your money on unnecessary items. Generally, for back-to-school purchases you will only need to buy some good trainers, casual shoes and perhaps a pair of smart school shoes.

Look for strong, sturdy shoes which can be worn on a number of occasions that are made to last, not made just for fashion. Making a list of the shoes that you already have will prevent you from overspending. By assessing the shoes you already have you can also discard the shoes that your child has outgrown or does not use any more and keep aside the ones that are in good condition and use them further.

Parents often end up spending a lot of money while doing back to school shoe shopping for the children. While good quality shoes are extremely important, it is possible to buy them at reasonable rates as well. Children tend to grow up fast and as the shoe sizes keep fluctuating, always get your children’s feet fitted properly before buying a new pair of shoes.

Here’s a video with more info on fitting new shoe from Start-rite Shoes,  who do a range of school shoes as well as an older kid’s range called Rhino Shoes:

When purchasing shoes it makes sense to buy at sales and discounts stores and save some valuable money. Clearance sales are the best places to pick up good shoes from. Some of the best times to buy your children’s shoes would be the months of December, February and August where with the change of season, you might be able to find the perfect pair of shoes on sale. These end-of-season sales often have smart, strong shoes available at hefty discounts.

Buying shoes online can also take the stress out of back to school shopping, and of course has the benefits of being able to shop anytime of the day or night while getting the best standards of style, quality, comfort and durability.  Just make sure you’ve measured your child’s feet first.

After you have bought the school shoes for your child’s needs, it is important to take good care of them. It may sound obvious, but cleaning and polishing shoes regularly will help them last longer. Shoes that are kept out of sight tend to be ignored and it is better to keep them where they are visible so that the child uses them regularly.


Vogue.it releases new fashion film

Posted: July 7th, 2010 | Author: admin | Filed under: Fashion, Fashion Magazines | No Comments »

Present Future film announced today the release of their latest Fashion film, entitled Zan Dara. Commissioned by Italian Vogue and Diane Pernet for the upcoming A Shaded View on Fashion Film Festival, the film will be featured in the 1 minute light series in Milan.

Directed by Griffin, Zan Dara is an exploration of memory and experience seen through the mind and eye of a star in her twilight years. Loosely drawing inspiration from the Greek myth about vanity, Narcissus, the film examines memories of beauty, joy and pain associated with a life in front of the camera. Zan Dara unfolds through multiple perspectives of its star, 1952 Miss Stockholm and former 1950s top Vogue model and actress, Gita Hall.

The film can be viewed now on Italian Vogue website, let us know what you think : http://www.vogue.it/en/talents/vogue-video-lab/2010/07/zan-dara


Nude is the new black

Posted: June 28th, 2010 | Author: admin | Filed under: Fashion | No Comments »

“Nude” shades are everywhere this season, having dominated the spring/summer 2010 catwalks. Nude is the star colour is of this season. It took some time but finally we are seeing it in all its versions: makeup, mink, dusty pink, etc.  The ladies wear, evening dresses, cocktail dresses, suits, etc is affected by warm fleshy tones of honey, creamy or pinky beige, soft nutmeg and pale caramel. These colours replace last year’s obsession with the neon brights of the 80s.

It is an essential colour for this summer and our favourite celebrities have already discovered it.

The nude tone is the new black. This colour has changed from slip shyly to our closets to a completely invasion. We have seen this new trendy colour on every single red carpet this year, as said before, black is losing against nude phenomenon.

Delicate nude shades come in everything from trenchcoats and leather biker jackets to sheer fairytale frocks to soft slouchy pants and shorter-than-short shorts.

From Chloe Sevigny and Angelina Jolie to Drew Barrymore or Eva Mendes, all these celebrities have worn nude tone this spring/summer. But my favourite nude style is Sarah Jessica Parker dress at the Met Costume Institute Gala 2010 in New York; the actress wore a shimmering pleated pinky-peach gown from the line, loved it!

Therefore what is best of this new trend is that this season’s non-colours provide a sound colour base which can transcend seasons, it is a timeless style.


Make your Children feel comfortable with summer shoes

Posted: June 10th, 2010 | Author: admin | Filed under: Accessories, Casual Clothing, Fashion, Shoes | Tags: , , | No Comments »

We’re enjoying warm weather at the moment and with the school holidays around the corner the sun looks set to continue.  Something really important to think about is what your children wear on their feet.  The main consideration for children’s footwear are of course comfort; kids love to run around and they’re not going to enjoy themselves if their shoes are restrictive or uncomfortable.  Style is another important factor, and for older children it could even be the most important due to peer pressure, fitting in with what they perceive as fashionable, etc.  Other considerations include value and of course durability (even though children’s feet are still growing you need a pair that will last at least through the summer).  Finding the right balance is key but what’s the best way to go about it?

Firstly remember some of the above factors can be sacrificed, for example if the shoes are not durable but they are so cheap you can replace them for next to nothing, durability doesn’t really matter.  For this reason jelly shoes continue to be popular.  They are great for kids to wear paddling as it stops them stepping on sharp stones in the sea.  If the shoes are only to be worn for a short amount of time, ie plastic flip flops which are taken and only worn pool, or beach, side, it doesn’t matter if they are not that durable or fashionable as they are only worn briefly. Great summer shoes brands for children are Crocs or Start-rite .

When looking for a day to day pair of summer shoes for your child,  boys sandals are great and you can buy a comfortable and good quality pair easily enough in the high street. It’s definitely best to take the child with you and have them walk around the shop in the shoes. They can then help choose a pair they consider trendy enough and you know they fit properly so should be comfortable.


Must have summer accessories: straw beach bag , hats and espadrilles

Posted: June 7th, 2010 | Author: admin | Filed under: Accessories, Casual Clothing, Shoes | Tags: , , , | No Comments »

The summer is here and although you are not in holidays, there are some small details that can make you look fresh and trendy. Straw bags, hats and espadrilles will make you feel the good sensations of summer.

The straw has managed to become a trendy material for summer. It came into vogue towards the end of the 1800s, with a new social informality and a less rigid class structure.  Now raffia hats are worn by men and women and represent comfort, and good weather… so don’t hesitate on go shopping one of this must of the season! You have the classic straw one with a black strip but you can find these hats in many colours and sizes, there is no excuse for not having one.

A straw Weave Beach Bag is also the perfect summer accessory, it works well with casual wear, and it’s neutral so goes with absolutely everything.  Buy one and start feeling on holidays.

Straw Weave Beach Bag
Moreover espadrilles are the hot trend of the summer. Of Spanish and South French origin, they are a classic warm weather shoe. They are sleek, comfortable and stylish and normally have an affordable price. You can find them either flat or wedge sandal and both are perfect to combine on a casual day.

Navy stripe espadrilles